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Lake Country Books and More > Business > Advertising And Marketing > Authenticity: What Consumers Really Want

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Authenticity: What Consumers Really Want

Author: James H. Gilmore; B. Joseph Pine II
Publisher: Harvard Business School Press
Publication Date: 2007-09-24
ISBN: 1591391458
Type: Hardcover

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Title: Authenticity: What Consumers Really Want
Author: James H. Gilmore; B. Joseph Pine II
Publisher: Harvard Business School Press
Publication Date: 2007-09-24
ISBN: 1591391458
Type: Hardcover
Condition: Very Good +
Jacket condition: Very Good -

Notes: Clean, solid copy with no writing, highlighting, marks, or creased page corners. Cover corners are square; light bumps to spine ends. Jacket is glossy with a couple small scratches and light edge wear. Front flap is corner creased. Great copy for personal sue.