Title: The Only Sales Promotion Techniques You'll Ever Need
Author: Editor-Tamara Brezen Block
Publisher: Dartnell Corp.
Publication Date: 1996-06
ISBN: 085013255X
Type: Hardcover
Condition: Very Good +
Jacket condition: Very Good +
Notes: Excellent, clean copy. Pristine, unmarked text. Binding tight and square. Bumps to spine ends, cover corners sharp. Small bump to top edge of front cover and a tiny edge tear to jacket in the same place. Otherwise jacket is is glossy with a few surface scratches on the back - looks very good overall. Book covers event marketing, premiums and refunds, coupons and sampling, promotion fulfillment and sweepstakes, continuity promotions, point-of-purchase displays, direct response, database management, co-op advertising and more!
