Title: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Author: Belch, George; Belch, Michael
Publisher: McGraw Hill
Publication Date: 2018
ISBN: 1259548147
Type: hardcover
Condition: Very Good
Jacket condition: None as issued
Notes: Multiple copies available. Clean, solid hardcover with unmarked text. Cover shows moderate wear, and may include bumped corners and/or spine ends. Binding is tight and square.
