Title: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Author: Belch, George; Belch, Michael
Publisher: McGraw Hill
Publication Date: 2018
ISBN: 1259548147
Type: hardcover
Condition: Used: Acceptable
Jacket condition: None as issued
Notes: No writing or marks found in text, but cover has significant bumps and obvious wear. Multiple bookstore stickers on back cover. Binding is solid and square. Not pretty, but a completely functional copy.
