Title: "This Business has Legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
Author: Bieler, Peter; Costas, Suzanne [Contributor]
Publisher: Wiley
Publication Date: 1996-05-28
ISBN: 0471147494
Type: Paperback
Condition: Fair
Jacket condition: Good +
Notes: Ex-library copy with expected stickers and stamps. Main text is clean and unmarked. Binding is solid. Jacket is protected in clear plastic, which is taped to cover. Good reading/reference copy for personal use. First printing; later printings had different jacket art.
Image shown is a cover scan of the actual copy you will receive.