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Lake Country Books and More > Business > Corporate Histories > "This Business has Legs": How I Used Infomercial Marketing to Create the$100,000

$17.24

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"This Business has Legs": How I Used Infomercial Marketing to Create the$100,000

Author: Bieler, Peter; Costas, Suzanne [Contributor]
Publisher: Wiley
Publication Date: 1996-05-28
ISBN: 0471147494
Type: Paperback

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Title: "This Business has Legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
Author: Bieler, Peter; Costas, Suzanne [Contributor]
Publisher: Wiley
Publication Date: 1996-05-28
ISBN: 0471147494
Type: Paperback
Condition: Fair
Jacket condition: Good +

Notes: Ex-library copy with expected stickers and stamps. Main text is clean and unmarked. Binding is solid. Jacket is protected in clear plastic, which is taped to cover. Good reading/reference copy for personal use. First printing; later printings had different jacket art.

Image shown is a cover scan of the actual copy you will receive.

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