Title: Strategic Marketing Problems: Cases and Comments (12th Edition)
Author: Peterson, Robert; Kerin, Roger
Publisher: Pearson
Publication Date: 2009-08-14
ISBN: 0136107060
Type: Hardcover
Condition: Near Fine
Jacket condition: None as issued
Edition: Twelfth
Notes: Unused copy. US Student edition. Pristine, unmarked text. Cover is glossy with minimal surface wear; corners are square. Binding is tight and square. Twelfth Edition.