Title: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Author: Belch, George; Belch, Michael
Publisher: McGraw Hill
Publication Date: 2018
ISBN: 1259548147
Type: hardcover
Condition: Fair
Jacket condition: None as issued
Notes: Pages have some highlighting/underlining/margin notes, but book is still entirely readable. Cover has significant bumps and obvious wear. Multiple bookstore stickers on back cover. Binding is solid and square. Not pretty, but a completely functional copy.