Title: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Author: Belch, George; Belch, Michael
Publisher: McGraw Hill
Publication Date: 2018
ISBN: 1259548147
Type: hardcover
Condition: Near Fine
Jacket condition: Near Fine
Notes: Excellent copy; appears unread. Pristine, unmarked text. Binding is tight and square. Cover has negligible wear. University bookstore sticker on back.