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Advertising and Marketing
Brand New Justice: The Upside of Global Branding
Brand Thinking and Other Noble Pursuits
Creative Advertising, New Edition
Differentiate or Die: Survival in Our Era of Killer Competition
Digital Relevance: Developing Marketing Content and Strategies that Drive Result
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Knowing Y: Engage the Next Generation Now
Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matte
Marketing in a Nutshell 3
Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online
Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertis
The Experience Economy, Updated Edition
Wealth of Experience: Real Investors on What Works and What Doesn't